Facebook Groups – Secrets to Increase Your Audience on a Budget
Over the past several weeks I have been highlighting the big changes this year in Facebook.
As you might know, there have been at least one high-profile publisher which has had to close its doors as a result of Facebook’s algorithm changes.
Luckily, there are simple steps you can take to get ahead and improve your own strategies.
The Facebook Group Strategy
#1 Research Your Groups
Find all Facebook Groups that are likely to have an audience and join them.
These could be local buy-and-sell groups for locations you cover or it could be those with certain interests. Collect as many as possible so you can research them carefully.
Ensure that you first check their policies to make sure they are okay with you advertising and if there are specific rules you need to follow.
If they don’t allow advertising, then you will need to be creative and selective in how you approach these. Pick for the ones with the highest value and consider the content you can offer.
You can increase leads and conversions with this unpaid approach. But you do need to have quality content and consider your approach with a refined and targeted strategy.
#2 Match Strategy to Audience
Ensuring you know your audience is a critical step and the suggestions below will help.
If you have multiple groups available to you, make sure you understand each group and understand what content they would like to see.
Each group is likely to be more interested in different aspects of your product/service so make sure you understand the differences and build up a profile of each group.
In addition, identify posts with high engagement and then make notes about the kind of content that works for each group along with any demographic insights you have discovered.
This can then be used to influence your content.
#3 But I Can’t Create Content, What do I do?
So you don’t consider yourself a wordsmith and/or you don’t have time for it.
For now, I would recommend curating existing news, blogs, articles, etc.
You can use Google to search for current news and events and post them to your Facebook page. Then, share them with your matched audience on several Facebook groups.
Remember to consider the Timing, Post, and Imagery used as they can make or break a successfully engaging post.
Keep in mind, content comes in all shapes and sizes so play to your strengths. This could be a video blog, an article around key topics or even an infographic.
#4 Research, Research, Research
Your Facebook Groups will occasionally have posts shared from other groups and pages.
Take note of these groups and look to them as new group possibilities.
Review content shared from pages and review them for potential collaboration or learning.
There will be new players and groups joining all the time and your awareness of these changes will provide opportunities for you to explore.
Also, look at the quality of competing content. Is it of a similar high quality? What can you do to improve?
Additionally, don’t be afraid to use the Analysis tools in Facebook to determine which posts were most successful and ensure that you are taking notes on what works and what doesn’t.
Making sure your content is fresh, relevant, and high quality is critical to the success of this strategy.
#5 Contact & Messenger
Messenger has grown from just a way to communicate with friends to a powerful tool for collaborating and generating business.
You can now request to message anyone on the platform and this is great news if you a business.
Look at these scenarios:
- Someone has liked your post regarding an important topic.
Consider Messaging them to ask if they would like more information and make sure to tailor your response based on the content being provided.
- A comment is given for one of your posts.
Always message them directly with details via Messenger.
That will encourage others to contact you directly and increase your direct contact points.
Make sure to reply to the post that you have messaged them directly. This way, others are encouraged to do so.
- You messaged someone a week ago, but got no response.
Don’t be afraid to ask them again if there is any way you can help.
It’s possible they didn’t see your item amongst the many other items they were viewing on Facebook.
Remember that you are a guest of these groups. When posting make sure you are meeting rules, and not likely to create a disturbance by your behaviour. You want to make a great impression and allow yourself to be a long-term contributor to the group.
If you want to know how to increase your Facebook audience and engagement metrics, we can help you out. Contact us here for a consultation.